Unpredictable market dynamics force businesses to be nimble. 但在面对疫情带来的前所未有的挑战时,零售商如何确保供应链的弹性? The short answer is, retailers must leverage technology, or otherwise, they will perish.

Successful retailers need to focus on three areas to be more resilient:

  1. Hyper agility through unified supply chain thinking
  2. 供应链可追溯性和透明度
  3. Utilizing the power of partnerships – make or buy?

对于许多零售企业来说, the pandemic has been a harsh lesson on the importance of flexibility and agility. 根据全渠道销售来预测和预测总需求的需求显著增加, often at speed. 零售商还必须响应所有销售和履行渠道的客户需求和期望, optimally orchestrating orders and delivering on-premise, and of course, 优化盈利能力.

新冠肺炎疫情扩大了纯电商与电商成熟度较低的实体零售商之间的差距. 疫情期间渠道数量的永久性变化让许多零售商不得不做出“做还是买”的决定:建立内部能力或与第三方合作.

通过统一的供应链思维实现敏捷

全渠道已成为一种必须具备的能力. 零售商需要满足消费者的需求, 因为购物者希望随时购买, anywhere, 无论什么销售渠道. As a result, 零售商需要发展供应链履行能力,以最佳的盈利能力交付客户的承诺. 在葡京, we believe this is achieved through an extended omnichannel supply chain, 被称为统一供应链.

设计统一的供应链需要重新思考流程和IT,以最优地协调来自任何需求来源的订单, 支持库存可见性, 分布式订单路由, 生命周期管理, 和分布式实现. The unified supply chain needs to balance operational costs, 产品可追溯性和可用性, 交付客户服务主张时的库存投入与客户满意度.

To achieve agility through a unified supply chain, we believe the following areas are critical:

第一种是从以成本为中心的供应链转变为以客户为中心和面向服务的供应链,把客户放在首位, 提供一个连贯的购买过程, 无论通道. Customer centricity and internal transparency are central to an agile organization, 因此,打破内部藩篱,加强部门间的协作和快速反馈.

葡京手机版app官方网站的观点是利用数据作为优势,更好地了解您的分销网络和客户,并改进决策. 通过使用AI增加敏捷性, 机器学习, 以及预测分析来优化预测, replenishment and stock allocation based on omnichannel demand, 以及更大灵活性的精确洞察. 据Kinaxis介绍,人工智能在预测和补充方面可以将预测精度提高20%.

通过智能仓储优化物流,节省时间和成本也是至关重要的. 利用机器人等现有技术进行拣货和包装操作是一个日益增长的趋势. 机器人可以采取各种形式, 从人工干预最少的超机械化仓库,到人类和机器人合作的更轻量级的倡议. 在仓库中部署机器人进行挑选和包装过程可以快速而容易地完成, 订单准备作业的生产率翻倍,拣货能力提高30%. 3D包装机的使用也越来越多, 创建特定于订单的包装,减少包装材料并鼓励更大的运输效率.

供应链可追溯性和透明度

We believe traceability is key to delivering a satisfying omnichannel experience to customers.

Product availability whenever and wherever they choose requires a high degree of control. More precisely, 库存在何时何地的准确性和可靠性-为内部规划目的和为客户验证库存可用信息.

RFID等技术在可追溯性和运营效率方面改变了游戏规则, providing a high degree of stock accuracy and faster localization of products. The same goes for QR codes for traceability as well as NFC. They can also help improve order preparation and picking and packing, for instance, 与仓库中的机器人技术相结合. These technologies support omnichannel fulfillment and the idea of one unified stock pool, 提供实时的360°库存视图,使零售商能够快速响应需求,有效分配和交付, 无论通道.

Transparency coupled with traceability is a key driver.

Transparency coupled with traceability is a key driver. Today’s consumers are increasingly concerned about environmental and social impacts. Demands are shifting towards “responsible buying,” and consumers tend to choose products and providers that match their ethical values. As a study from MIT Sloan School of Management showed, they are willing to pay between 2% to 10% more to buy from an ethical, 环保品牌. Along with increased environmental and social regulations, 不难看出,对于零售商和他们的供应商来说,拥有负责任和可持续的产品和供应链的需求正在增长.

Transparency, therefore, 对企业来说,这是一个越来越重要的能力,因为它是建立更广泛的供应链弹性必不可少的. 当前的covid -19疫情加速了可持续性计划,并将可持续性置于许多复苏战略的核心. It all comes down to the concept of meaningful growth, emphasizing that you must be sustainable to grow. 通过确保可见度和跟踪他们的环境足迹,对公司有明显的好处. We believe that by putting supply chain transparency on your priority list, you are also putting the modern-day customer at the heart of your business.

Utilizing the power of partnerships – make or buy?

The crisis has also widened the gulf between pure-play and brick-and-mortar retailers.

E-commerce sales were not a significant focus for brick-and-mortar players before the pandemic, but the shifts in channel volumes have left many retailers with a critical make or buy decision. 它们是应建立自己的电子贸易平台,还是利用现有平台使用电子贸易供应商的服务? 他们应该管理自己的履行操作或使用具有既定电子商务履行能力的第三方物流的服务吗? 葡京手机版app官方网站看到的是零售商与技术和物流供应商之间的合作加速,专注于这个关键的决策或购买.

你觉得你最薄弱的环节怎么样?

The changes in today’s retail world and the effect on supply chains are evident. 不管疫情如何, we believe that the retailers of tomorrow will need to focus on agility, transparency, and utilizing the power of partnerships to be successful.

所有这些都是可以实现的,如果你把客户放在第一位,提供一个连贯和可持续的购买过程. 专注于具有高度可追溯性和内部控制的面向服务的统一供应链将允许您足够敏捷地满足所有渠道的消费者需求. As sustainability and responsible buying are important to consumers, 对企业来说,透明度变得越来越重要,因为这对于建立更广泛的供应链弹性至关重要. 对于缺乏内部能力的零售商, it may be worth considering partnerships to obtain those capabilities. Leveraging existing technologies is a competitive necessity, as well as responding to consumer demand for a sustainable supply chain.

BearingPoint已经开发了一个框架来帮助公司在其可持续发展的旅程中确定整个产品生命周期的供应链透明度. To learn more: 你的供应链有多透明? |葡京法国

We have even developed an easy to use SaaS solution, making it simple to track your emissions across the supply chain, have a look: BearingPoint’s 碳排放计算器 | 碳排放计算器  

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